I love social media. You probably know that. I also look forward to Social Media Week twice a year, when this amazingly free conference graces major cities worldwide with their advice and musings about the history, direction, and uses of social media. Why? As Gary Vaynerchuk points out in his book The Thank You Economy, “Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth.” As someone who relishes bumping into friends from Israel on the subway in Manhattan, I can’t resist having another tool to turn my big city life into more of the small town environment in which I once lived as a child.
Since you’re reading Skydiving for Pearls, I imagine you also value the ability to “pop in” on friends, checking out their statuses and “liking” their newest smart purchase, recent personal triumph, or webisode (like the next installment of the Kara Morgan Show). Perhaps you don’t anticipate streaming events on Livestream with conferences from Social Media Week, or you’ve never actually seen a TED Talk. Either way, we’ve all seen video online and more of it as time moves forward, live or pre-recorded. Watching performances of friends, episodes of our favorite shows, that adorable cat who likes to shower.
Sometime last year at a Social Media Week conference, I discovered the value in video. Livestream still has me hooked, and I can learn from online clips how to do everything from folding a shirt to making my next iMovie. At this discovery, I had a million ideas and no real clue of how to execute them. My April in Paris recital with Eugene Sirotkine seemed the perfect opportunity to attempt a live video stream, had I only the money and tools, which I didn’t. Instead, I gratefully accepted the offer of a professional audio recording from my friend Rich Salz, an accomplished audio engineer and the brains behind On-Site Acoustic Testing.
Now what? Well, I had a (supposedly) high-quality webcam. Perhaps I could bring my laptop, record in HD, and mix the professional audio together with the video. Not a brilliant plan, apparently. Logitech‘s webcams have a surprisingly notorious issue of recording in too few frames per second and crashing certain professional video editing softwares, such as the one installed on my old PC and Adobe Premiere Pro, used by a professional video editing friend I had hoped to employ. Whoops.
No more tech talk, but I did have to return to the drawing board. Many months later, I have a new Apple laptop and a plethora of YouTube videos to teach me how to use iMovie 11. Thank you social media. Uploading my first song of many to come, today I finally joined the digitally functional community of video. Although April in Paris: A Recital with Abigail Wright and Eugene Sirotkine definitely sounds clearer than it looks overall, I present to you a new song by a brilliant, living composer and a fresh beginning for my online community. Expect much more to follow.